About our company

Apparel Concepts, headquartered in Johannesburg, is a leading outerwear and apparel company that has undergone a remarkable transformation over the years. Originally established as a private label producer, we have evolved into a multinational powerhouse in the branded outerwear industry.

Our expertise lies in a profound understanding of industry dynamics and substantial experience working with a diverse range of materials. These materials span various categories, including active outerwear, wool, rainwear, leather, quilts, soft-shell, and casual outerwear. At Apparel Concepts, we are dedicated to curated quality, innovative design, and product excellence, positioning us at the forefront of both branded and private label apparel. Each of our brands maintains a unique position while preserving its heritage and equity. With a robust financial standing, we are committed to sustainable practices in sourcing raw materials and manufacturing, ensuring the consistent delivery of high-quality merchandise on time.

Apparel Concepts boasts an extensive network with retail management, encompassing multiple tiers of local distribution, from Luxury to Mass Market. Our strong partnerships with department store retail brands solidify our presence and influence in the market.